We sit down with Nokia’s Stephen Elop

Nokia World is still going strong in Abu Dhabi and we have plenty of coverage notwithstanding to bring you today, merely one of those is of high priority: Executive Vice President, Devices & Services, Stephen Elop. Of grade many of you know him as the former President and CEO of Nokia (until Microsoft agreed to purchase the hardware division of Nokia in early September). That change volition somewhen event in Elop becoming Executive Vice President at Microsoft one time the bargain is finalized in early 2022.

In a roundtable discussion with a select few in the media, nosotros were able to ask Elop virtually today'southward announcements, which included the Lumia 1320, Lumia 1520 and Lumia 2520 and new Asha devices.

Lumia 2520 and the Surface 2

In regards to the Lumia 2520 Windows RT 8.1 tablet, the big question on people's minds was how Microsoft would perceive the launch, considering the Surface 2 is launching today. Elop was quite prepared in his response, noting that Nokia went to cracking care to differentiate their Lumia 2520 from what Microsoft was offering. Such things every bit mobility (4G LTE), readability outdoors (ClearBlack, 650 nits display) and creating unique software experiences like StoryTeller, would all help distinguish the Surface 2 from the Lumia 2520.

Does Microsoft listen though? Even if Microsoft wanted the Lumia 2520 cancelled to avoid competition with their Surface two, we've already explored how they couldn't persuade Nokia to do and so, without raising the ire of regulatory agencies overseeing the acquisition. Microsoft may not adopt it, but information technology's clear Nokia believes in the 2520, a device that has been in the works for some time.

Who's the Lumia 1520 geared for?

When it comes to the Lumia 1520, the Lumia with a massive 6-inch display, there is some question equally to which market the device is aimed at. Whereas Elop notes that the Lumia 1020 is focused on "extreme imaging", the Lumia 1520 still offers a versatile camera that nearly consumers will be impressed with, but with less adventurous specifications. The display, nevertheless, is conspicuously the chief attraction on the Lumia 1520 and according to Elop, productivity is the principal beneficiary of that massive offering. By allowing users to piece of work in Office, apply an optimized email customer and do more with ease, the Lumia 1520 could be a workhorse.

Of course, you can't deny that watching a pic or viewing images on the Lumia 1520 won't be a hell of an experience and Nokia is banking that y'all'll want to do that as well.

On Instagram

We had to inquire: How does it feel to finally denote Instagram for Windows Phone? Of grade Elop outburst with laughter and there was a clear sigh of relief coming from head of Nokia's Lumia reinvention. There's no denying that Instagram was hounding both Microsoft and Nokia at every interview opportunity, and with today's declaration, Windows Phone can finally motion on.

Elop though was quick to point out that while it's bang-up to get Instagram, there's more than to the ecosystem than one app. Nokia themselves have created quite a few unique and differentiating experiences that they hope consumers will find when considering a Lumia.

Technology and the adjacent big affair

In fact, Elop is less concerned with what the next large app should exist for Windows Phone and is more focused on innovation and creating new experiences:

"Having every app doesn't mean you win, information technology but takes you to par. [We'd rather] focus on certain differentiators: Design, imaging, location"

Citing the iPhone and how it "got touch right" (fifty-fifty though affect displays had been effectually for some time), Elop thinks we see the biggest "moves in technology" when "…there is major change in a user interaction models. You'll meet us work towards that."

That kind of drive for innovation and redefining paradigms is what Nokia is banking on with their innovations in camera, brandish and location based technology. Whether or non it volition resonate with consumers, remains to be seen. But so far, we like what we see.

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